We like a car when it has a soul. We feed on the emotions that one can feel behind a steering wheel.
We love Driving. There are few of us left. Did you notice that? Take a look to the advertising material of the new cars. Compare how few words are dedicated to the quality and the pleasure of driving, as opposed to that crappy infotainment, the boring “efficiency”, to those flashy and useless cosmetic bodykits. Have a few words with the other people, listen to them describing their wonderful new vehicle, equipped with virtual assistant always connected to whatever social network. Listen to all the eleventh hour pseudo-enviromentalists, accusing you of attempting to choke the Earth, simply because you don’t how a full-electric “sustainable” something. How …